Apr 10, 2022
In General Discussions
Another common trait that many "thought leaders" often share in their books and on their blogs is a disdain for those, who avoid individual creativity and deep thought in favor of "parroting" or "echoing" the already documented thoughts and ideas of others. The anger centers on the reality that there are many "snake oil salesmen" and inexperienced "hacks" leveraging the work of the noteworthy and profiting from it. They realize that the damage that some of these people can do, may damage the reputation of Social Media Marketing, entirely. They remain unimpressed by the many, who have not paid their industry dues nor bring anything new, innovative and useful to the table. Many of the books I have Phone Number List had the pleasure of reading also tend to stay away from heavy discussion about the various platforms and tools currently popular in Social Media. Any book focusing heavily upon this information runs a substantial risk of being considered out of date soon after publication. Today's hot platform is tomorrow's turned out doormat. Today's latest tool is tomorrow's useless scrap metal. The history of Social Media Marketing has been paved by good intention and has left a wide debris field of failed technologies in its wake. Chris Brogan has been quoted many times as having said, "Focus on connecting with the people, and the tools will all make sense". This has served as good advice for years and frames the discussions in most of the Social Media related books currently on the market. Most are often more about developing strong interpersonal relations built on integrity, understanding, likeability and trust than they are about finding one's way around all of the bells and whistles that are commonly found in Social Networking. There isn't too much new about interpersonal relations, since mankind formed the first civilizations. The Jewish Torah is based on a single principle that still remains our greatest expectation. It tells us to treat others as we, ourselves, would prefer to be treated.