However, you must start this process early, long before the holiday season. What is influence marketing? Essentially is it PR or media attention earned by your brand offering something with a unique value, often something you will initially share on your own blog. This can be anything from the results of a consumer survey you conducted or had conducted, or a unique product or partnership you have established that is newsworthy. This type of marketing can have a huge impact. Although the initial cost is often high, the long ROI is often greater and ends up costing less than other marketing efforts. #6 Prepare for Competition Be prepared.
There are more and more brands competing to grab the consumers’ attention at every marketing opportunity. To be successful, you need to be different, to stand out from the crowd with your messaging, your offers, and the type, frequency, and style of the emails and communications you send. Be original, creative, and true to yourself bulk sms service and your brand. #7 Impart a True Sense of Urgency We all know when you get an email or message with a false sense of urgency. Words like “last opportunity” or “never to be repeated sale” lose validity when they are used too often. Consumers stop believing you. Give them a real reason to buy now: a true sense of urgency.
Use shipping times, production times, and other real challenges to get consumers up and buying. #8 Remember the Key Is Timing The week before Black Friday or Cyber Monday? It’s time to step up your email marketing. More emails than normal are fine if each showcases a unique offer. Daily emails with the same deals soon get ignored or sent to the junk folder. Time your emails for the best open rates, make unique offers, and don’t email or message too often. One of the top unsubscribes reasons is, “emails are too frequent.” Don’t give your potential customers a reason to leave your list. #9 Target and Retarget Don’t forget your existing customers and those who have visited your site before. If you have their email addresses,