On Abbey Road because of the coronavirus (and this campaign) Share on facebook Share on linkedin Phone Number Database on whatsapp Share on pinterest Share on twitter 24/03/2020 Campaigns , Advertising Written by Alejandro Chavez An agency in Los Angeles decided to modify the cover of multiple iconic albums as part of a campaign Phone Number Database social distancing The Activista campaign was designed by the same advertising agency This activation is called “6 Feet Covers”, referring to the recommended distance for Phone Number Database distancing. This technique is one of the most effective in reducing the rate of contagion of the coronavirus.
To say that the coronavirus has Phone Number Database the advertising and marketing industry is an understatement. The global pandemic not only threatens to destroy the way these firms work, which seek to protect the physical integrity of their collaborators at all costs. In addition, with the change in the consumption habits of the users, they could see the budget that their clients assign them reduced. Not to mention that they Phone Number Database have launched Phone Number Database than one campaign on the outbreak. The latest activation revolving around the Wuhan-born pathogen comes from the Activist ad agency. For its new campaign.
The company decided to launch a message to reinforce the importance of social distancing, one of the few useful tools in the fight against the outbreak. However, they decided to be a bit more creative than just designing simple copy that encourages people to stay quite a distance from each other. In fact, he preferred to create a campaign paying Phone Number Database to some iconic music records. Bands like Queen, Blondie and The Beatles grace the covers of some of the most recognizable compilations of all time. Phone Number Database , instead of all appearing together like they used to in the original photo, the agency altered the image to put a healthy distance between everyone. Many of the results can be seen on Instagram .