Imagine that you deal with mobile applications after all your customers will be looking for exactly what they need mobile apps for restaurants mobile applications for hotels mobile applications for transport mobile applications for companies X Or maybe they will google their problem how to streamline restaurant orders how to expedite hotel check in how to track cars and driver working time how to solve problem x You as SH have one or more services on offer. From the point of view of potential customers you solve hundreds or even thousands of problems that would be useful to present.
What you sell is not what your customers buy. Imagine that you are the owner of a transport company and you are looking for an IT company. Would you rather work with a Latest Mailing Database company that deals with IT services in general or with a company that has experience in the transport industry and knows how to solve your problem? The more detailed you adjust to the need the better. Therefore your task is to define all your needs and build a website that will respond to them. Which of the following search results is more attractive for a person who has a transport company and needs a dedicated solution for a problem for example with fuel expenses.
The second option is more tailored to the need which has a huge impact on the CTR entrytoview ratio and if the landing page is well optimized the conversion rate will increase significantly there will be more leads inquiries. Of course you must remember that the content of the search result is assigned to a specific page. A search result is basically just a bookmark for a specific URL. And that's why you need to have subpages for every intention. Thanks to this you will adapt to the needs and significantly increase the chance of achieving business goals.