What do users see when they do a Google search? Of course, they will see a list of search results. The bold blue part of the search result is the title. The text below the title is the meta description.
Meta title and description are two elements that help search engines understand what your page is about. They are one of the Latest Mailing Database main things that search engine spiders read when indexing your page. If you want to participate in the SERPs, you should add your main keyword and company name to your meta tags.
Incorporating keywords and brand names can get people to click on your links, thereby increasing your CTR. However, if you decide to overuse it somewhere, you will create a duplicate meta description, a black hat SEO tactic that search engines hate.
If duplicate meta tags are used, Google gets confused as to which page is more relevant, so pages with lower SEO potential will rank higher than pages with better content. If a potential customer finds that two URLs of your website have the same meta description, which URL should he choose to click?
The most straightforward way to find duplicate meta descriptions is to use "site:URL.com:" to perform a Google search for each link of the site.
Check for duplicates
Without a doubt, one of the biggest SEO battles is duplicate content! Unique and premium content sets you apart from your competitors. However, when you use similar content on other sites, or when a competitor uses your content, it can be difficult for Google to determine which site ranks better.
There are a number of reasons that ultimately lead to duplicate content on a website. Some of your competitors may copy your content, and you may inadvertently or intentionally copy content from other sites or competitors.