If you have been doing the entrance, you will just keep pulling new ones, losing them, pulling new ones, and losing them. After the glitz, nothing is left.
But if what you do is to retain and repurchase, and having data feedback can make you better than the speed of competing products, and accumulate word of mouth to accumulate brand and recommendation, it will form positive feedback and compound interest. Then you only need a little flow of blessing, you can spread quickly and no longer worry.
31. Yesterday, I met a real Chinese brand entrepreneur in my heart and asked him , "Why in the past Chinese brands were mainly in the middle and low end, while the high end was occupied by foreign companies?"
He said there were four main reasons:
Scientific research is not enough, and basic research and applied research should be strengthened.
Operational management is not enough, and many companies do not understand pricing management, gross profit management, etc.
If the standardization is not enough, the listing will encounter problems.
Private entrepreneurs have some company culture problems, do not understand sharing (options), and do not understand authorization. Not understanding authorization is especially serious. Everything is decided by one person, and mistakes are pushed to the special leads people below.
In addition, branding is not something that can be achieved overnight, and requires a process of accumulation, but over time, China will definitely produce high-end brands.
32. There is a set of logic behind pricing:
200 and below is knowledge payment for impulse consumption (only products, no services)
Around 1000 , or even to 2000 and below, is a knowledge + service product that small individuals can afford, and usually begins to have a community.
30,000-60,000 is a closed-door community that can make money without thinking. The essence is that individual big C pays.
Above 120,000-160,000 is C to B at the beginning, which is paid by enterprise B, has decision-making threshold, solves problems for enterprises, and is close to the private board of directors. Such as lakeside, chaos.
More than 300,000-500,000 is the consultation threshold, high customization, 1v1, of course, like the label is 2 million, such as Hua and Hua.
Behind it is the continuous upgrading of products.