but also special attention to heels - it can be said that every problem on every skin can be a reason to buy a product. In 2020, 7 trends will push beauty forward Post-90s consumers mentioned the problem of foot mask At the same time, in a country where the population over 60 has reached about 250 million, brands should also understand the beauty and skin care needs of the aging population in addition to anti-wrinkle. After the demographic dividend has disappeared, the aging group has become a new driving force for the growth of the Internet economy. According to relevant data, 96% of them use smartphones every day, 40% said they "usually shop online, such as Taobao and Pinduoduo", and 48% said they "usually pay online, such as Alipay".
The beauty pain points of middle-aged and elderly people are also surging. These are the directions for the brand to consider product layout in the future. In 2019, beauty brands won an impressive victory under the arduous competition for traffic. Among the seven trends in 2020, ingredients in power, brand competition, localization of marketing, and the advent of technology sms marketing service can be used as long-term plans to influence the thinking of beauty companies in brand building and product design; in the change of group behavior and values, neutrality Beauty and pain point refinement also provide more and more subdivided tracks. The product logic and user thinking generated by