Course we have an opinion on this. From our experience we know what real conversion killers are and where quick wins can be achieved. We also participate in major projects, such as the launch of a new website or a redesign. In particular to ensure that the accumulated rankings are not lost or to determine the structure and hierarchy of the website with keyword research. For example, we have a checklist on the site that helps you to ensure that the new website performs better than the old one during these processes. You can find this checklist here . In addition, we regularly receive questions about the choices for the domain when expanding the activities to Germany, for example. What is the best solution for the user and for Google Choose 'website or 'website.de.
We have written this article about this: Expanding abroad? 4 SEO tips! Questions about the expected return on campaigns Many of the questions we receive are in the phone number list same style about the expected return on campaigns. What can I expect in terms of traffic? How many conversions will this generate? How much budget should I allocate for Google? What can I expect from CPC, CPA, CPM, etc. It must be said that these are also very difficult questions to answer, because it is simply impossible to predict exactly. It all starts with setting a certain goal. What can a new customer cost? What can a lead cost.
What is the life-time value of a customer (how long does a customer stay a customer on average)? Or how many people do you want to reach with your message? You will have to learn a lot during the first few months that a campaign is running. Which search terms do lead to a conversion and which do not? Which CPCs should we increase and which decrease? Which search terms can we exclude? Etcetera. We discuss the above in detail with customers in order to provide the best possible indication. 2019 We will be answering many questions again next year. If you still have pressing questions, don't hesitate to call or email me or my colleagues.