Targeting capabilities have changed significantly for advertisers over Industry Email List the past few years, but one form of targeting has become extremely reliable for many advertisers. This is audience targeting. Over at SMX West, Christi Olson and Brooke Industry Email List Osmund son reviewed various ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Let's go over the main takeaways from their sessions. Christi Olson.
Expand your reach and effectiveness with audience Industry Email List targeting We've slowly moved away from a basic keyword targeting model and how the audience interacts with the keyword. For targeting options, we have Industry Email List plenty to choose from. So what do we do with all these targeting options? Don't think about the complexities. Think about the possibilities. You can reach your customers and personalize your ads to speak to the audience and the actions they've taken.
So where should we start? Duration of list Industry Email List membership In addition to a user cookie, the list membership duration takes into account the number of days from when a user performed an action on your site that you want to target. Industry Email List If you think of audiences from a “path to purchase” perspective. You're going to want to set up a variety of audiences to match the buyer's journey. Watch how to set the duration of your list to match the buying cycle.