The value usually relates to an auction you enter, which is defined by the platform. Google Ads runs an auction every time it has an ad space available, whether it's in a search result, on a blog, on a news site, or on another page. Each auction decides which Google Ads ads will show at that time and in that space. Your bid allows you to participate in the auction. Google chart . Our Senior Paid Media Manager , Dulce Katz , explains why this strategy is so beneficial for real estate: “Carrying out digital advertising campaigns on platforms such as Facebook.
Google and Display spaces will improve the visibility of your real estate projects by getting specific target people (age, gender, geographical location) who can become potential buyers. In the case of Google Search Ads, it ensures that your project appears at the top of related Taiwan phone number list searches. As an integrated Marketing strategy, it is a great option to strengthen your database of potential clients.” Google Ads ad formats Many times when talking about Google one simply imagines the traditional search results. However, this platform is much broader than is often thought, offering advertiser availability in the following formats.
Search results: better known as the “search network”, these are the classic text results that we find on the platform. These are displayed depending on the text that each person writes when searching, especially for the so-called keywords . online advertising for real estate, example of the search network Third Party Sites: Called the “Display Network”, these are display ads that appear as banners and other formats on various websites. to be related to your industry, and not appear in places where your audience is not. online advertising for real estate, example of the display network YouTube: advertising in audiovisual