Apr 07, 2022
In General Discussions
A business person in charge of a head MCN agency told us: "It's getting easier and easier for people in the mid-waist and even the tail to monetize, so you don't have to worry about no one investing." After a number of head anchors thundered, the wider topic of mid-waist experts continued to increase, and platforms, institutions and brands were more aware of the importance of mid-waist to the entire industry ecology. As the traffic growth of various content platforms has peaked, many people believe that the current stage of content entrepreneurship is at the end stage, and this conclusion mainly comes from the fact that the probability of the industry growing to the top is getting lower and lower. Content and creators tend to be saturated, platform support mechanisms change, and content homogeneity is serious. For a period of time, the influence of the head has been continuously enlarged, and they once had the strongest monetization ability and a great right to speak in terms of platforms and brands. More mid-waist and tail creators became the runners of this wealth-making activity. However, as the industry moves towards refined operation, the monetization logic of the entire content ecology has become more perfect and benign. Many brands no longer only use the number of fans as their delivery standard, and the industry is changing to extensive marketing that spends money from big hands. Turn to rational investment in pursuit of precision and cost-effectiveness. More and more mid-waist masters and even tail masters are seen in the process. In a content ecology, the waist and tail creative groups undoubtedly account for the largest proportion. In order to form a benign creative ecology, the platform must not ignore the commercialization of this group. Based on the demands of platforms, brands and other Phone Number List parties, these talents seem to be ushering in the spring. 1. There is no shortage of advertisements for mid-waist masters Short video is becoming the employment direction of young people. A short video practitioner said that as long as you have ideas and understand creativity, content entrepreneurship in recent years is still a good window. Most of the creators who can achieve the middle waist of the platform will live better than ordinary workers. . The increasing number of people flocking to the industry also reflects the increased market demand. Content marketing has grown explosively in recent years, and many emerging brands rely on content to break the circle and make a fuss about content. This also indirectly contributes to the growth space of content creators. Xie Wen is a post-95s Xiaohongshu clothing and style graphic blogger. Her fans are around 120,000, and more than 100,000 fans can be regarded as a waist expert on the Xiaohongshu platform. In September 2020, shortly after entering the workplace, she learned about the operation logic of platforms such as Xiaohongshu and Douyin because of her work, and then began to send Xiaohongshu notes for the first time. She has her own main business - operating in a small company with relatively ample time. "I noticed that there are quite a few bloggers sharing their outfits on Xiaohongshu. It's very interesting. At that time, I just liked taking pictures, and I posted some outfits with the original intention of sharing." It attracted a lot of people unexpectedly. fan.