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Md Siraj
Apr 10, 2022
In General Discussions
Now the so-called "carrying goods" is actually driven by the "troika", which are the sales results under the influence of promotion power, text message service product power and brand power. In today's content, let's sort out some of the methodology and precautions of this "troika" for bringing goods. The "first carriage" with goods: Promotional power It's very simple, "picking cheap" is human nature. If the merchant provides a large enough promotional offer, it will naturally attract people to buy, even if he does not currently have this demand. Just like the current overwhelming e-commerce live broadcast, it is essentially based on the fact that these head anchors have a large enough fan base and throughput, which can shake the merchants to give exclusive promotional discounts, so as to form a benign relationship between fans and merchants. Circulation, natural goods will be sold. However, a fatal effect on the promotion of products is that the "Aronson effect" I talked about in the early "Live Streaming is Remembering the "Seven Injury Fist": the over-reliance on promotion stimulation, which text message service leads to the return to normal prices, Fewer and fewer consumers are buying. Merchants can give these anchors a lot of promotional discounts, and they can also let you see amazing sales performance in a short period of time, but there is no way for merchants to have such a big promotion all the time. Therefore, at this time, we need to know when it is most suitable to exert the power of promotional power and how to minimize its damage to ourselves. Regarding when it is most appropriate to exert the power of promotional power, I have listed three situations in the article: One is that promotion does have a selling point, but users have a high threshold for trying products, and promotion efforts can effectively reduce the threshold for such attempts; One is when a few products are sacrificed, which can drain text message service traffic for the entire store; Another is when the final sales have a decisive influence on you. At the same time, we can also use the following means to stimulate the promotion with a reasonable name or reason, so as to reduce its harm to ourselves. For example, only provide promotions at specific time points (brand anniversary, super brand day/gathering day, Double 11, National Day, etc.), or only provide promotions for users with specific behaviors (fans, members, top 100 people) single-user, etc.), or offer promotions only on specific products (off-season, trial, limited-code, etc.). Of course, sometimes, even if there is a promotion, it may not necessarily be able to bring in moving goods. For example,
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