Unless you keep in contact with your site mailing list visitors, chances are your competition will be talking to them and promoting their own products and services. This is something that you need to be aware when you first try to promote your own website effectively. Once you are no longer in their mind, someone else will swiftly move in. Online marketers should understand the importance of keeping themselves at the forefront of their prospective customers' mind by mailing list emailing to their list regularly. This builds a relationship of rapport and trust with your potential customers and they will in turn be more likely to visit one of your website hyperlinks included in your emails. Keeping in touch is key to increasing your web site traffic. It is a lot harder to find new potential customers than it is to keep mailing list existing ones. The best way to retain and benefit from your current customers is to become "a master" of keeping in touch. There are several ways to achieve this, but the most efficient and economical is by using "Permission Email Marketing".