You asked and we answered! This post was email list inspired by questions from webinar participants who sponsored sd inbound's livein sd series: low-budget in-house video production (and how to use those videos). Thank you for visiting, participating, and asking questions. If you missed a live webinar, stop and watch it now. You can access part 1 from here and part 2 is here the answer you've been waiting for ... This blog post is part of the "Your definitive guide to leads" blog series. 1. What do I have to do to make the video successful? Get attention the first few seconds should be used very wisely. It takes about 3 seconds to get the viewer's attention (even shorter if the video is part of the news feed). It's a good idea to make a tart with a hook. This is for a quick preview of what's happening in the video. You also need to upload interesting and visually email list appealing thumbnails . Optimize for silence if it lives on social optimization for silence (85% of video views on facebook occur with sound off). This goal can be achieved with beautiful visuals, very heavy explanations, and subtitles. Include cta you've created a great video and it's gaining a lot of views, but if it doesn't drive conversions, it's a bit of a waste. See below for how to do this on youtube . Actions include:subscribe to the channel follow / like email list page share with friends comment on the video check out other content visit the website optimized for search use keywords in video titles, descriptions, and tags, especially on youtube and facebook. If the video is live on your website or blog, don't forget to include the full transcription. 2. How do I add ctas to a youtube video? Adding cta to your video is essential, especially if it serves the purpose of lead generation. If you don't lead the sales of your database or your business, care about who sees how many people. There are three ways to add a subpoena to your youtube video. Edit cta to video