We recently caught up with Julia Jornsay-Silverberg, Relationship Marketing Brand Manager at NOW Marketing Group, about her upcoming session at Social Pulse Summit: Instagram Edition, about how she can build deeper connections on Instagram.Julia Jonsey-Silverberg Here are her quick and actionable tips to increase Instagram engagement and make the most of existing Instagram relationships. 1. Avoid focusing on highlights Agorapulse: What is the biggest challenge in building deep connections on Instagram? Julia: I would say the biggest challenge is the industry mailing list side of the platform. Instagram is known for being a platform that negatively affects our mental health. A lot of people are posting their "best" and we need to keep that in mind so we don't compare and despair. I think the biggest challenge is not to focus on vanity metrics and highlight reels on a platform so beauty-centric . That said, focusing on quality rather than quantity, in terms of followers and content, is how we really make those connections. Related Article: