Apr 12, 2022
application into 5 stages, namely budding period, overheating period, trough period, recovery period, and maturity period. Based on this, Gardner's technology maturity curve is made. According to this curve, it can be judged whether a new technology is use. Street stall outlet 2020 Here, the author proposes a "mode maturity curve" based on this curve. The maturation process of a business model also goes through the budding period, the overheating period, the trough period, the recovery period, and the maturity period. During the overheating period and the maturity period, the so-called "wind vents" are prone to appear. The "cooling-off period" that live streaming is experiencing now is the process of removing the industry chaos of "overheating period" and moving towards maturity. After text message service experiencing the "overheating period" in 2018, community group buying has ushered in a recovery in 2020 and is entering a mature period, and the profit model has actually run through. However, with the entry of Internet giants, the industry has "overheated" again, and the original profit model has also been disrupted by "subsidies". Just like the early e-commerce companies, live streaming and community group buying are essentially a rematch of people, goods, and markets.